The scenic coastal settlement of Almyrida (Almirida) is situated in Souda
bay, about 20 km east of Chania Town
. Its fame of a calm resort with sandy beaches has resulted in the construction of many new hotels and villas in the last two decades, almost linking it to the nearby inland village of Plaka
(less than 1 km away) and the seaside settlement of Kalyves
. Today these three villages have turned into one big resort which offers tourists everything they need for their holiday, plus fast access to Chania Town via the coastal road. Yet they are much quieter and less crowded than the conglomeration of Agia Marina
west of Chania Town. That is why Almyrida and its area is more preferred by families with kids and couples seeking relax during their stay.
In front of Almyrida there are three beaches one next to each other - two sandy and one pebbly. The two sandy beaches are Blue Flag awarded and provide beach facilities like sunbeds, umbrellas and lifeguard. The water is shallow around the shore and just a few steps from the beach there are cafes, restaurants and mini-markets. The pebbly beach is to the west, at the village entrance and it has no facilities. Some of the restaurants between the beaches are right on the seafront, offering traditional recipes and splendid view toward the bay of Almyrida and the uninhabited islet of Karga in front.
From the small fishing harbor of Almyrida there are organized boat trips to the sea caves in Souda bay, full-day pirate ship cruises for children and parents, as well as private boat tours on various itineraries. In the village the ruins of early Christian basilica can be visited, with preserved floor mosaics.